Fundraising Secrets: Actionable Steps to Finding Donors

I this edition of Fundraising Secrets, we’re uncovering proven techniques to identify and classify donors, streamlining your fundraising journey.

Your Modern-Day Fishing Ponds 

Facebook’s Laser-Sharp Focus: Use targeted ads to reach individuals whose passions align with your mission. Supplement your ads with engaging visuals and rich stories. Plus, guide them seamlessly with a direct link to your event page.
Tip: Explore Facebook’s ‘Lookalike Audiences’ to broaden your donor network, tapping into those similar to your current backers.

LinkedIn’s Corporate Labyrinth: Delve deep into the professional world and connect with potential corporate philanthropists. Employ ‘Conversation Ads’ to open channels of dialogue, offering deeper insight via links to your main platform.
Tip: Personal touches, like highlighting shared contacts, can greatly elevate your outreach’s efficacy.

In-the-Moment Giving: SMS Donations 

In an era of instant gratification, don’t miss out on the immediacy of SMS donations. A swift text is all it takes for individuals and corporates to join your cause. Add a catchy, engaging SMS code to pique their interest, and voilà, you’ve secured a channel for future engagements.
Highlight: With SMS, you could see response rates climbing to an incredible 45%.

Understanding and Engaging Your Donors 

Individual Patrons: Connect on an emotional level. Personal narratives, best shared via platforms like Facebook, can build trust and foster long-term relationships.
Fact: A whopping 69% of all U.S. charitable donations in 2019 came from individual contributors.

Corporate Benefactors: Utilize LinkedIn’s robust search to align with corporations and professionals that resonate with your cause.
 Fact: Corporate donations surged by 13.4% in 2020, a leap propelled by pandemic-spurred initiatives.

Donor Dynamics: Classification is Key 

Classifying donors isn’t just categorizing; it’s about understanding motivations. Personal stories enthrall individuals, while corporates often lean towards missions that align with their CSR agendas.

Stay tuned for more insights in our next edition. Keep making waves!